Gaydon, Warwickshire, 28 September 2007 – Land Rover has swept the board in 4x4 magazine’s 4x4 of the Year awards 2008, winning 3 out of the 8 categories and the overall title of 4x4 of the Year for the new and improved Defender.
The Land Rover Defender 90, the Range Rover and the Discovery 3 fought off tough competition from nearly 60 other models in one of the largest tests of its kind, to win the Extreme Class, Luxury Class and Family Class respectively. The Freelander 2 was also Highly Commended in the Soft-Roader Class.
"We think this is the most credible test of its kind ever undertaken by a 4x4 magazine, and Land Rover’s success can't be underestimated in what is now a hugely competitive market sector," said John Carroll, Editor, 4x4 Magazine.
"All of the Land Rover range fared extremely well against the competitors but the Defender is still the King of the Off-Roaders. Thanks to its all-new 2.4-litre Ford-derived powertrain, plus revamped interior, the traditional British icon has clearly been elevated to another level."
The all-new Land Rover line-up is also proving to be a hit with customers with sales up year to date by 13 per cent.
To arrange a test drive or to find out more about any of Land Rover’s vehicles contact your local Land Rover dealer or visit www.landrover.co.uk
• Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Freelander 2, Discovery 3, Range Rover Sport and Range Rover each define the world’s 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs in the supply chain.
• All models in our product range include a cost for offsetting the carbon emissions for the first 45,000 miles of use in the on-the-road price. Administered by Climate Care, an independent provider, the programme ensures that the average amount of CO2 produced by a Land Rover is offset by investments in a mixed portfolio of projects, including renewable energy, technology change and energy efficiency initiatives.
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